Corporate Event Checklist - Why Corporate Events are the best form of Advertising.

Avenue Event Group is always hard at work for our clients, ensuring each and every event is not only a smashing success, but a smart decision- financially.  

Think of today's day and age with technology. Advertising and marketing dollars are being spent on "clicks" and "impressions".  Whatever happened to a good, old-fashioned conversation over food and cocktails? 

It's so easy for a target market to easily shrug off an online ad impression, fast-forward through a TV commercial, or listen to their iPod instead of the radio.  Those ads run anywhere from pennies to a couple dollars per person.  This is such a small amount per person; however you have to cast the net so wide to make a reasonable impression for people to actually buy your product.  You'll spend millions of dollars trying to reach a specific target demographic- with no guarantee that they are even paying attention or in the 'buying mood'.  One should also consider how difficult it is to track an accurate ROI on these means of advertising.

Now imagine you have your target market in the same building as you.  Everyone is relaxed.  You are drinking a cold beer and munching on crudites and hummus.  Everyone in the building has something to offer other businesses, they just want to give their business to someone they like and know does a good job.  What better way to win their hearts than by throwing them an awesome event that everyone will be talking about? All your clients and potential clients will remember your name next time they are ready to buy.  ROI has also proven to be much easier to track following an event than any other marketing option. 

Unfortunately, the Event business can be a double edged sword.  A great party will elevate your company's status to a new tier. A poorly planned event can haunt a company for years.  

Just make sure you know what you're doing, and hire an expert.  Avenue Event Group has put together your handy dandy corporate event checklist-

1. Plan ahead in time so you can make the most of your Event (especially important if you are having speakers or a Celebrity). 

2. Make the most of any industry or other publicity. National days, award ceremonies and celebrations all add impact and make your Event more newsworthy.

 

3. Create a sense of anticipation and put the information on a website, blog and in email signatures, press releases etc. Make use of social media and business and social networking to spread the word.
  

4. Decide on a realistic budget and track results on ROI afterwards.

 

5. Select suppliers with plenty of time to spare so that you do not have to pay more for crisis-avoidance.

 

6. Invite the guests you really want as well as the ones you cannot afford to ignore.

 

7. Generate information at your event which can be used afterwards as a follow up to support your organization’s position.

 

8. Decide on a follow-up strategy and have it in place before the event.

 

9. Use your time on high level important activity and leave the urgent aspects of planning and managing your event to Avenue Event Group. From bouquets to buffets, from caterers to photography, we coordinate all aspects of your event so that you can concentrate on entertaining your guests.

 

10. Plan to run further events that your visitors are excited to attend and which boost your reputation.  You want to be known as the premier event for your trade show or convention, so let Avenue Event Group take you to that tier.

events@avenueeventgroup.com

407-926-4031

Please, don't skimp on entertainment.